Knape & Vogt launches a completely revamped www.kv.com
GRAND RAPIDS, Michigan, June 23, 2006 — Knape & VogtTM (KV®) Manufacturing Co. (Nasdaq: KNAP) has launched a completely redesigned website featuring a crisp new look and easy navigation.
The Company’s new home page provides quick links to new and existing products:
• KV brand drawer slides and entertainment center hardware;
• KV standards and brackets and decorative shelving kits;
• Real Solutions for Real LifeTM and VirtuTM luxury kitchen, bath and closet storage accessories;
• KV specialty hardware;
• KV and idea@WORKTM ergonomic workspace solutions.
The redesigned product pages feature color photos, specifications, technical data and dimensions, as well as installation instructions, pricing, and additional information on downloadable PDF documents.
Home page links connect website visitors to corporate information and job opportunities, the KV Customer Service Department, online assistance powered by iSupporter, and a shopping cart. Additional website destinations include the KV Innovation Tour trade show list, information about the Company’s two design showrooms, a media room with access to product managers and other personnel, and much more.
Shortly after the new KV website is activated, a link will be added for the 20/20 Technologies library of KV products. The 20/20-KV product catalog will be used by kitchen and bath designers for specifying products, and will be available on the new website for easy downloading.
The success of a website depends on whether the homepage clearly directs visitors to the strategic activities the site was designed to promote in the first place. The redesigned www.kv.com addresses the Company’s ever-expanding product offerings, increased website traffic, and the need for faster and simpler product information searches.
“A website has to do more than just look great — it has to function intuitively while providing fast access to information for our customers,” said Dan Pickett, vice president of KV’s Home and Commercial products. “We’re pleased with our new design and are confident the site will draw visitors due to the quality of its content and ease of navigation.”
The website development process was a collaboration between Knape & Vogt’s Marketing, Information Services, Customer Service and Finance departments, and Jumpeye Creative Media, an international internet development firm.
Knape & Vogt brings more than a century of experience to the design, manufacturing and distribution of functional hardware, storage-related components and ergonomic products for original equipment manufacturers, specialty distributors, office furniture dealers, hardware chains and major home centers throughout the country.
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