Drawer Slide Rebranding

Thursday, June 9, 2016

Marketing & Communications
Knape & Vogt Manufacturing Company
(800) 253-1561

Knape & Vogt Rebrands Drawer Slide Sub-Brands to Leverage KV Name Equity, Market Prominence

GRAND RAPIDS, Michigan—Knape & Vogt has rebranded three of its drawer slide sub-brands to leverage the KV name and prominent reputation in the marketplace. Effective this spring, GSlide, Tru-Trac and Durislide drawer slide brands join the highly regarded KV slides under the Knape & Vogt brand of medium-duty ball-bearing drawer slides.

“We’re pleased to bring Knape & Vogt name equity to these brands along with the full range of KV design, manufacturing and support,” said Vice President for Marketing and Product Development, Peter Ross. “These brands, together with our KV brand products, create a drawer slide selection with a depth and breadth that is unparalleled in the industry.”

Knape & Vogt offers an extensive selection of drawer slides globally through hardware distributors, hardware chains and major home stores. The company based in Grand Rapids, Michigan, designs and manufactures a wide variety of ball-bearing, undermount and roller slides in a range of styles, weight capacities, lengths and finishes.

The expanded selection of slides offers cabinet makers and furniture and equipment manufacturers four distinct KV medium-duty ball-bearing slide brands to choose from, each with different performance characteristics and value platform. The four brands are positioned as follows:

The KV brand is the slide of choice among builders of premium quality cabinetry, furniture and equipment. The top-of-the-line 8450FM Series slide features Soft-Close technology with a patented Force Management™ rack-and-gear design, which provides low pull-force opening and consistent soft close.

This best-in-class ball-bearing import slide is manufactured by KV Asia in Taipei, Taiwan. The GS4270 Series 100 lb. Soft Close Slide offers the latest in soft-close technology and is favored by cabinet makers with cost-sensitive projects.

Built for economy and performance, this import is aimed at value-conscious professionals. The 100 Series is a medium-duty slide with smooth ball-bearing operation.

The economy grade slide engineered to compete with today’s value-priced slides. The 45 Series delivers smooth operation for the professional on a budget.

About Knape & Vogt

Knape & Vogt Manufacturing Company, headquartered in Grand Rapids, Michigan, is a privately held company with 1,200 employees and nine facilities worldwide. KV is a global leader specializing in the design, manufacture and distribution of functional hardware, office and healthcare ergonomics products and storage-related components for original equipment manufacturers, specialty distributors, hardware chains, and major home centers.